FAQs
Groundwork helps small and growing businesses run better. We focus on three things: getting you seen by the right people, clarifying how work gets done, and setting up simple, useful business systems. That can include websites, CRM, forms, automation, messaging, and process design—but only what you actually need.
What does Groundwork actually do?
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Who does Groundwork work with?
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We work with:
Small and growing businesses
Non-profit organizations
Industry associations and member-based organizations
We’re a good fit for teams that do meaningful work but feel slowed down by unclear processes, disconnected tools, or messaging that doesn’t land.
How is this different from an agency or traditional consultant?
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We don’t hand over a report and walk away. Groundwork works inside your organization, mapping how work actually flows, fixing friction points, and setting things up so they’re usable long-term. The goal is fewer workarounds, not more complexity.
Do you only do marketing?
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No. Visibility is only one piece.
We look at:
How people find you
What they understand when they do
What happens after—inside your organization
That often means combining communications, operations, and systems so they actually support the work.
What kinds of tools do you work with?
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We help organizations choose and set up tools like:
CRM and contact databases
Websites and forms
Email and communications tools
Automation and reporting
ERP systems
We’re tool-agnostic and focus on tools your team will actually use.
It depends on scope, but most projects run from a few weeks to a few months.
We aim for progress you can feel quickly, not long multi-phase initiatives.
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How long does a project take?
Do you build custom software?
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Usually no—and intentionally so. Most organizations don’t need custom software. They need clear processes and well-configured tools that fit how people actually work. If custom work is warranted, we’ll help you evaluate it honestly.
How much does it cost?
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Pricing depends on the size and complexity of the work. We design services to be accessible for small teams, non-profits, and associations, and we’re upfront about what’s worth doing now versus later.
Do you offer ongoing support?
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Yes, when it makes sense. Some organizations want a one-time reset. Others want light, ongoing support to keep systems clean as programs, membership, or services evolve.
What if we’re not sure what we need yet?
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That’s common. Most clients come in knowing something isn’t working, not with a detailed plan. We help you clarify priorities and focus on what will actually make a difference.
How do we get started?
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Start with a conversation. We’ll talk through your organization, your constraints, and your goals, and decide together whether Groundwork is the right fit.